Why take up this course?
Marketing is defined as a process, which helps organizations to move products and services to its customers. Marketing is one of the key factors to success for any business. The word digital is no more a jargon, but a reality. Digitization has revolutiionized the marketing process. Mobile, Internet and the digital tools are shifting the balance of power from organizations to consumers. Consumers now have instant access to information about you or your company anytime and anywhere.
To stand out from the crowd, a good knowledge on the concepts and tools used in digital marketing will ensure you to out perform in your current marketing role or will help you secure a job in a company of repute in case you are hunting for one
This course is designed to help executives understand the new rules of marketing in the digital age, covering a wide range of topics that include search marketing, social network marketing and analytics and digital advertising.
Master the Internet Marketing concepts, tools to help you digitally create, promote products & services and brand communication in a Digital world.
Digital Marketing Demystified
This course explores several aspects of the traditional and new digital marketing environment, including topics such as SEO, SMM, Web analytics, more. When you complete the Digital Marketing course you will have a richer understanding of the foundations of the digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
The course is uniquely structured consisting of live case studies, videos, the right reading materials and an option to participate in webinars where various industry and marketing experts shall come to discuss and clarify your queries with respect digital marketing applied to their industry.
3-month program spanning 150 hours of learning Hands-on learning approach Self & Peer assessment exercises at the end of each module to gauge your learning
Website Types,Frame work & concepts
Search Engine Optimization
Online Reputation Management
A live case study
Social Media Marketing
Digital Marketing Strategy