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DIGITAL BUSINESS SCHOOL

Why take up this course?

Marketing is defined as a process, which helps organizations to move products and services to its customers. Marketing is one of the key factors to success for any business. The word digital is no more a jargon, but a reality. Digitization has revolutiionized the marketing process. Mobile, Internet and the digital tools are shifting the balance of power from organizations to consumers. Consumers now have instant access to information about you or your company anytime and anywhere. To stand out from the crowd, a good knowledge on the concepts and tools used in digital marketing will ensure you to out perform in your current marketing role or will help you secure a job in a company of repute in case you are hunting for one This course is designed to help executives understand the new rules of marketing in the digital age, covering a wide range of topics that include search marketing, social network marketing and analytics and digital advertising.

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Course Objectives

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Master the fundamentals of Search Engine Marketing, Social Media Marketing, Web Analytics, and more

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Build and maintain a digital media presence for your company to increase its profitability

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Find opportunities as Digital Marketers in different industries

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Fullfil your dream to be an digipreneur. You can help companies to better their business through digital marketing.

Master the Internet Marketing concepts, tools to help you digitally create, promote products & services and brand communication in a Digital world.

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Course Details

Course Details

Digital Marketing Demystified

This course explores several aspects of the traditional and new digital marketing environment, including topics such as SEO, SMM, Web analytics, more. When you complete the Digital Marketing course you will have a richer understanding of the foundations of the digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. The course is uniquely structured consisting of live case studies, videos, the right reading materials and an option to participate in webinars where various industry and marketing experts shall come to discuss and clarify your queries with respect digital marketing applied to their industry. 3-month program spanning 150 hours of learning Hands-on learning approach Self & Peer assessment exercises at the end of each module to gauge your learning

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Website Types,Frame work & concepts

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Search Engine Optimization

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Mobile Marketing

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Email marketing

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Online Reputation Management

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A live case study

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Social Media Marketing

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Adwords

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Google Analytics

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Digital Marketing Strategy

What you'll learn

Successful Social media and digital marketing techniques Real-world application of digital marketing. How to market yourself and your products more effectively and efficiently How to leverage new models in digital marketing Stand out in your field and learn the latest on important topics for your career.

What is DBS?

Digital Business School (DBS) is Kerala's first integrated business school and is constituted to impart quality learning to corporates and individuals. DBS has the capability to provide Training and Development to Corporates, Working Professionals, Entrepreneurs, Startup's and fresh graduates.

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What we do?

Digital Business School comes up with the best resources from diverse industry segments. DBS provides customised and Specialised training programs in Marketing, Sales & distribution, Digital Transformation, Business Analytics. Construction management to meet the requirements of Corporates, working professionals and freshers.

Category of service:

Digital Business School is a trademark of " Vtransform LLP." DBS has the right mix of faculty and domain experts to impart the world class learning to its clients and students. DBS caters to three verticals;


Corporate T&D


For Corporates who want employees to be engaged with their mission, values and vision, aligned with their strategic plans, and to drive performance excellance, need quality corporate training programs from industry experts. DBS has developed programes for Marketing, Sales & distribution, Digital Transformation, Business Analtics. Construction management and Internet Marketing. We have designed 3 day workshops on Marketing in Digital world which will enable the marketing professionals to gain additional insight on marketing in Digital world and acquire advanced skills required to increase the brand value and market share.

Campus Learning


We have comprehensive training modules with a perfect blend of theory & industrial applications in Marketing, Sales & distribution, Digital Transformation, Business Analtics. Construction management for students pursuing graduation from management & technology streams.

Classroom Learning


The class room session has the curriculum designed with the right mix - theory and practical sessions. The sessions are modeled so to have the engagement between the students and the faculty to make the most out the time spent. Hands-on training or case studies are brought in immediately once the respective theoretical session gets completed. The internal social forum can help the students to get connected with the faculty and domain experts to seek additional information or clear doubts. By partnering with HDA for the infrastructure, DBS has the capability to impart integrated class room training across the trier 1 and Select Tier 2 towns of Kerala.